Discover our 140 shops

A tale about growing up and a way to grow up.

Sergent Major is a leading brand dressing children aged 0 to 14. Our commitment is to create clothing with an original style: lovely fabrics, impeccable cuts, fun, dynamic colours, with an eye for detail and easy to mix and match, all this being excellent value for money.
Sergent Major seeks to create a genuine bond with your children through its exclusive, well thought-out collections, which are functional and clever for children who feel good about themselves and are growing up at their own pace.